Turkish Olympic Committee
The Samsung Cross-Continental Swim is one of the largest open water swimming events in the world. Up to 2,400 swimmers from 50 countries swim from the European to the Asian side of Istanbul. The Turkish Olympic Committee and event organizers used the PDP Sport checklist to pre-plan for their 30th anniversary event in 2018 in order to reduce the waste generated at the event, and in the planning for it (in the ordering of catering, souvenirs, and on-site beverage containers). As a result, they also created a rewards program at the event to encourage the recovery of plastic bottles, and created new large recycling bins in the shape of bottles themselves.