Making Plastic More Than Disposable: The Next Great Brand Challenge?

By Marc Stoiber

- Published on July 8, 2011 by FastCompany

Plastic is one of the great inventions of the 20th Century. But is it a half-formed innovation? We need to push the innovation of plastic further, and throw the current brand of plastic in the recycling bin.

“We live in a platform world,” an enthusiastic Jason Foster, of Replenish, told me at the recent Sustainable Brands Conference in Monterey. “Bulk, weight and mass are the new parameters for innovation.”

Read more here >>

Recent Posts

See All

From Plastic Waste Trade War to Circular Economy

By Trish Hyde and Doug Woodring, Urbanet In a world reliant on global trade, plastic waste has become toxic. The heady mix of plastic waste, global damage, and national interest has sparked two sparri



 Email Us:

USA: +1 (415) 307-7720 | c/o Ocean Recovery Alliance, 1230 Clay St. #203, San Francisco, CA 94108 

Hong Kong: +852 2803 0018  |  c/o Ocean Recovery Alliance, 20/F Central Tower, 28 Queen's Road Central, Hong Kong

© 2021