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Rethinking Plastics - Ellen MacArthur Foundation


By Ellen MacArthur Foundation


- Published on March 5, 2016 by Ellen MacArthur Foundation




Applying circular economy principles to global plastic packaging flows could transform the plastics economy and drastically reduce negative externalities such as leakage into oceans, according to this new report.


The New Plastics Economy: Rethinking the future of plastics provides, for the first time, a vision of a global economy in which plastics never become waste, and outlines concrete steps towards achieving the systemic shift needed.


The report was produced by the World Economic Forum and the Ellen MacArthur Foundation, with analytical support from McKinsey & Company, as part of Project MainStream, a global, multi-industry initiative that aims to accelerate business-driven innovations to help scale the circular economy. It was financially supported by the MAVA Foundation.


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