Wharton Journal

By Matthew Brodsky

- Published on June 6, 2012 by Wharton Journal

Called Plasticity Rio 2012, the event will be held on June 21 in Rio de Janeiro, Brazil, alongside the United Nations Rio+20 Earth Summit. The Plasticity website calls for “key plastics decision-makers, influencers and innovators” to attend, from the business, nonprofit and government worlds. Organizers, including Woodring, plan discussions on a variety of topics covering the entire lifecycle of plastics, from new material development, to recycling and re-use, to packaging.

A major component of the forum is the Capturing Gold global ideas competition. Using an idea-generating, crowdsourcing platform, Capturing Gold seeks submissions that address two challenges—how can we capture PET plastic bottles (the “gold”) on a long-term, sustained basis, and then how can we re-use that plastic in innovative ways?

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